Taggle Systems Pty Ltd (formerly Widentifi) was founded in 2008 by a team of leading wireless technologists and is funded by Australian venture capital firms and private investors.

Our revolutionary location tracking system is currently being trialed in several pilot programs and will be available for commercial delivery in 2010.

Board

Rob Newman - Director

Rob has twice founded and built businesses based on technology from Australian universities and both times successfully entered overseas markets. These businesses combined have established market values of over $200M. As a Ph.D. student at the University of Western Australia he was the inventor and co-founder of QPSX Communications Pty Ltd which sold products to international telecoms carriers. Rob was also the Founding CEO of Atmosphere Networks, raising US venture capital and running the company until it was acquired by Ditech Communications.

Rob is co-founder and executive director of Stone Ridge Ventures - Western Australia’s leading technology venture capital firm.

Brand Hoff – Director

Brand has 40 years of experience in the IT industry. Between 1981 and 1985 Mr Hoff established the Canberra Consulting Division of CSC, a large US systems consulting company. Until 2001 he was Managing Director of TOWER Software, a business he founded and which he grew to be a Canberra-based multi-national, with subsidiary companies in the United States and United Kingdom and offices in Canada, New Zealand, Northern Ireland and Holland. TOWER was sold to Hewlett Packard in May 2008.

Brand is a Director of NICTA (National ICT Australia) and several ICT based SME companies.

John O'Sullivan - Director

Formerly a key member of the Indoor Wireless Networking program at the CSIRO, John initiated and led the CSIRO research efforts in high-performance wireless systems. The technology and research jointly developed from the CSIRO program and Australia's renowned Macquarie University ultimately led to the formation of Radiata in 1997.

John O'Sullivan joined Radiata as Vice President of System Engineering in 2000 (acquired by Cisco). Prior to joining Radiata, O'Sullivan was director of technology at News Limited, and vice president, Asia Pacific, of the News Technology Group of News Corporation.

In October 2009 John O'Sullivan's ground-breaking developments in wireless networking were recognized when he won the Australian Prime Minister's Prize for Science.

Management Team

Matthew Henderson - CEO and Co-Founder

Matthew was founding director of Klaxon (real-time monitoring to the refrigerated shipping industry) and founding CEO of Secura Shield (RFID). He was also CEO of Anam Technology (Korean chip and wireless development company) and Product Development & Manufacturing Manager at Toshiba.

Gordon Foyster – VP Engineering and Co-Founder

Gordon has over 25 years experience in the electronics industry, mainly in chip design. Gordon worked in Silicon Valley before returning to Australia with start-ups Austek Microsystems, Radiata Communications (acquired by Cisco) and G2 Microsystems.

Thomas Dejanovic – Engineering Manager and Co-Founder

Thomas is a systems and chip designer with over 15 years experience, ranging from very large and complex systems to small, low power, transmit-only asset tags. He was a co-founder of G2 Microsystems and spent nine years at Cisco Systems in San Jose. At Cisco he was a Technical Leader, working on system architecture of the Cisco CRS1 and leading ASIC development on the Cisco 12000 and Cisco CRS1. Prior to working at Cisco, Thomas worked in ASIC design at Canon Information Systems Research Australia and Austek Microsystems.

Steve Telburn – VP Finance and Operations

Steve was responsible for the planning and deployment of new networks and systems at Telstra Corp, and then led various spin-off ventures from Telstra’s research labs. Steve has since spent the last ten years transforming new Australian IT&T technologies into international technology ventures, including CEO and executive roles within six software companies and raising over $10M of venture capital. Steve established Offspring Ventures and Secret Sauce IP Ventures, technology commercialisation firms that have provided advisory services to Australia’s leading venture capital firms and research organisations.

Neil Weste – Co-Founder and Advisor

Neil had a long career designing chips in the US, before returning to Macquarie University and co-founding Radiata Communications, pioneering CMOS chip-sets for the IEEE 802.11a standard. Radiata was acquired by Cisco Systems for A$495M. Neil is the co-author of a best-selling text on silicon chip design and the founder of NHEW R&D Pty Ltd, which manages angel investments in Australian high technology companies and carries out R&D in chip design.